I combine 5+ years in legal practice with copywriting skills to help Legal Tech SaaS start-ups sell complex software like it’s simple. Because it is; when your messaging works.
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Welcome! My name is Kendra Okios
I’ve worked in the legal industry for 5 years, and if there’s one thing I’ve learned, it’s this: law firms are drowning in work, but their marketing is stuck in the past.
Some law firms still rely on word-of-mouth instead of having an optimised website, sales funnels, or messaging that actually sells their services. Let’s be honest, most of them don’t even realise how much business they’re losing because they struggle to explain their value in a way that converts. That’s why Legal Tech SaaS exists; to help them. But here’s the problem: some of these law firms don’t trust software tools easily. So, if your messaging isn’t clear, they won’t buy.
That’s exactly where I come in. I bridge the gap between technical legal software and practical, real-world messaging. Specialising in conversion-focused content for SaaS companies, helping you explain your tools, boost signups, and earn your trust through clear, compelling messaging. Whether it's a landing page or an email sequence, I write with one goal: turn legal tech from confusing to crystal clear. With experience as a paralegal, legal analyst, and in-house legal tech writer, I know how law firms think and more importantly, how they buy. It’s not about sounding fancy. It’s about getting them to say YES.
Some of my proudest moments (so far):
When I’m not deep in brand voice or headline rewrites, in my spare time, you’ll probably find me mid-Pilates session trying to breathe through the burn or mapping out my next getaway. Movement clears my head, travel fills my notebook, and together they keep my creativity sharp.